Rebuilding What Matters Most— Your Home, Your Future.
LA's trusted fire rebuild specialists. From insurance coordination to move-in ready delivery—one team, one vision, complete peace of mind.
The Eaton & Palisades FiresChanged Everything
On January 7, 2025, fueled by 90 mph Santa Ana winds, two devastating wildfires erupted hours apart—destroying thousands of homes across Altadena and Pacific Palisades. It became one of the most destructive disasters in California history.
The Eaton Fire — Altadena's Darkest Night
Starting in Eaton Canyon in the San Gabriel Mountains, fierce Santa Ana winds drove the flames into Altadena with devastating speed. Historic neighborhoods, multi-generational family homes, and cherished community landmarks were consumed in hours. Over 9,000 structures were destroyed—making it the second most destructive fire in California's recorded history.
The Palisades Fire — A Coastal Community in Flames
Hours after Eaton erupted, the Palisades Fire ignited on LA's Westside. The Santa Monica Mountains became an inferno. Thousands of homes in Pacific Palisades, Malibu, and surrounding areas were lost as residents fled with only what they could carry. The combined destruction reshaped the landscape of Los Angeles forever.
From Ashes, We Rebuild Together
In the aftermath, communities came together. One year later, the rebuilding continues. 1st Choice Development is proud to be on the frontlines—actively reconstructing 50+ homes for families who lost everything. We don't just build structures; we rebuild hope, restore stability, and help families reclaim their futures.
Proven Excellence in Every Project
The Rebuild PartnerYou've Been Looking For
Fire rebuilds are complex—insurance battles, permits, codes, contractors. We eliminate the chaos and give you certainty.
Single-Source Accountability
One team manages your entire rebuild—from design to move-in. No finger-pointing between contractors, no communication gaps.
Insurance Advocacy
We work directly with adjusters to maximize your claim. Many families receive 20-30% more coverage with our documentation support.
Code & Permit Expertise
Fire rebuilds require updated fire-hardening, seismic compliance, and energy codes. We handle all approvals and inspections.
Deep Local Knowledge
We know Altadena's hillside requirements and Palisades coastal regulations. Local expertise means faster approvals.
Premium Craftsmanship
Fire-resistant materials, modern energy systems, and finishes that exceed pre-fire quality. Built to last generations.
Transparent Timeline
Weekly progress updates, clear milestones, and honest communication. You'll always know exactly where your project stands.
More Than Builders.Community Partners.
The January fires didn't just destroy structures—they shattered lives. We're here to help piece them back together, one home at a time.
Compassion First
We understand you've lost more than a building. We treat every project—and every family—with the care and empathy they deserve.
Local Team, Local Roots
Our team lives here. We're not outsiders seeking opportunity—we're neighbors committed to rebuilding our community.
Quality Without Compromise
Every rebuild meets the highest standards for fire-hardening, energy efficiency, and modern California building codes.
End-to-End Support
From insurance advocacy to final walkthrough, we handle every detail so you can focus on healing and moving forward.
From First CallTo Move-In Ready
Our proven 6-phase process takes the complexity out of fire rebuilding. Every step is managed, documented, and communicated clearly.
Initial Consultation
Free site assessment, insurance review, and personalized rebuild roadmap tailored to your needs.
Design & Engineering
Custom architectural plans with fire-hardening, energy efficiency, and modern California codes built in.
Permits & Insurance
We handle all LA County permitting and advocate directly with your insurance carrier for maximum coverage.
Construction
Expert craftsmanship with weekly updates, site access, and complete transparency at every milestone.
Inspections
All required inspections, certifications, and code compliance handled seamlessly by our team.
Move-In Ready
Final walkthrough, warranty documentation, and the keys to your beautifully rebuilt home.
Homes Rising from the Ashes
Real progress on real homes. See how we're helping Altadena and Palisades families rebuild.
Real Families.Real Rebuilds.
Every testimonial represents a family who lost everything and trusted us to help them rebuild. Their words drive us forward.
"The Eaton Fire took everything—40 years of memories, gone in hours. 1st Choice didn't just rebuild our house. They rebuilt our hope. Their team handled our insurance claim, fought for every dollar, and delivered a home more beautiful than we imagined."
Maria & Carlos G.
Altadena, CA
"After the Palisades Fire, we were lost. Multiple contractors gave us runarounds. 1st Choice was different—honest timelines, transparent pricing, weekly updates. They treated our rebuild like it was their own family's home."
The Thompson Family
Pacific Palisades, CA
"Our home of 30 years burned to the foundation. We thought we'd never recover. 1st Choice guided us through every step—permits, codes, design decisions. Now we have a modern, fire-hardened home that honors our past while embracing the future."
David & Patricia K.
Altadena, CA
Ready to StartYour Fire Rebuild?
Take the first step toward rebuilding your home and your life. Our fire rebuild specialists are ready to guide you through every step.
- Free site assessment & insurance review
- No-obligation consultation
- Same-week response guaranteed
- Serving Altadena & Pacific Palisades
Get Your Free Consultation
Schedule a call with our fire rebuild experts
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